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Genesis of a
Visual Identity

Developing a consistent visual identity has been a long and evolving process.

I explored many different directions before finding a visual language that truly reflects my work. This page presents that creative journey, from early experiments and influences to the decisions that shaped my artistic voice.

From sketches to finished illustrations, each project reveals another step in the development of my visual storytelling.

Sketchbook showing the early stages of developing a personal visual identity through sketches, composition, and color research

Introduction

Building a visual identity started with a long phase of exploration combining sketches, graphic research and experimentation.

This process helped me define the foundations of my visual language through composition, storytelling and color.

Early sketches exploring shapes, artistic influences, styles, techniques, and narrative approaches

First landmarks

The first experiments helped identify the influences that would gradually shape my graphic universe.

Studying styles, techniques and narrative approaches became an essential step in this evolution.

Illustration showing a balance between detail, atmosphere, and storytelling, marking a turning point toward a more personal visual identity

Turning point

This stage marks a change in my approach to images, focusing on the balance between detail, atmosphere and storytelling.

From this point onwards, the illustrations began to develop a more personal and distinctive identity.

Illustration showing a traditional drawing approach developed through color, with light used as a narrative element while maintaining a graphic style

From Sketch to Color

This first stage builds on a traditional drawing approach, gradually enriched through the use of color.

Light becomes a narrative element, highlighting key areas while maintaining a graphic style.

Illustration showing the transition from black outlines to colored lines that harmonize the elements with their surroundings

Moving Away from the Black Outline

This stage marks a gradual move away from black outlines, considered too dominant visually.

Colored lines become a way to harmonize elements with their surroundings.

Jungle illustration showing a detailed vegetation treatment with subtle colored outlines integrated into the drawn forms

A More Subtle Outline

As vegetation became a central element of the image, I wanted to develop a more detailed treatment without letting the outline overpower the forms. I gradually made it more subtle: visible in some areas, sometimes lightened or slightly darkened depending on the volumes, so that it could naturally blend into the overall image.

The colored outline gradually evolved into a more discreet element. Used selectively, it supports certain forms and helps guide the viewer’s eye without imposing itself on the composition.

Illustration exploring harmonious colored line work inspired by early Disney films, integrating characters and environments into a cohesive graphic universe

Harmonizing the Line

This illustration marks an evolution towards a more harmonious approach to line work, inspired by the graphic research found in early Disney films. By gradually moving away from the systematic use of black outlines, the colored line becomes more integrated with the shapes and overall atmosphere of the image.

The line therefore becomes an element of visual coherence: it supports the colors rather than contrasting with them, allowing characters and environments to exist within the same graphic universe.

Dystopian illustration exploring atmospheric line work and colored outlines integrated into the image

The Line Serving the Atmosphere

The final evolution of this process consists of adapting outline colors to the overall atmosphere.

The line becomes an integrated element of the image rather than a separation between shapes.

Illustration of a city above the clouds exploring saturated colored line work, with the contour used as an expressive graphic element within the composition

Exploring Saturation

This stage represents a new step in my experimentation, with the use of a more saturated line, deliberately different from the colors of the forms it outlines. The contour becomes a graphic element in its own right, helping to define a stronger visual direction and actively contributing to the composition.

The goal was to explore a different, more expressive aesthetic outside my usual approach.

Spatial illustration exploring two approaches to colored line work, balancing structure, volume, and internal graphic details

Two Approaches to the Line

Experiments with colored outlines continue through research into balance between structure, volume and internal details.

Two different color approaches are used to separate volumes and graphic elements.

Apocalyptic illustration exploring color-based construction, with integrated colors defining volumes and contrasting graphic patterns

Building Through Color

The outline treatment evolves through different approaches depending on the elements represented.

Volumes use colors integrated into the environment, while patterns adopt a more graphic and contrasted treatment.

The City Between Worlds illustration exploring colored outlines as an extension of light, with chromatic variations shaping the atmosphere

The Line as Light

Outline colors become an extension of the lighting work applied to surfaces.

Chromatic variations create different atmospheres and express a more personal approach to color.

Color perception study showing two identical blue cubes surrounded by different colors, demonstrating how context alters the perception of the same hue

The Perception of Color

This stage reveals how colored outlines influence color perception.

Contrasts between lines and surfaces can transform the way the same color is perceived. This research echoes the work of Johannes Itten, who demonstrated how the perception of a color is shaped by its surrounding colors.

Celestial Palace illustration exploring how subtle color variations create atmosphere, suggest place and convey narrative
Illustration of Beren and Lúthien escaping through a monumental celestial palace, showing how color and light create a suspended atmosphere
Illustration of Angband, a monumental dark realm, using color and light to evoke a threatening atmosphere and sense of place

Color as Storytelling

Final experiments show how slight color variations can dramatically change the atmosphere of an image.

Like the paintings of Denis Frémond, where light and subtle chromatic harmonies are enough to create singular worlds, color becomes a language capable of suggesting a place, an emotion, or a story.

Or, much like Mark Rothko, who transforms simple fields of color into spaces of contemplation: each variation in tone contributes to the construction of a visual universe and guides the viewer’s perception.

Exploring Before Building

These studies gather experiments, tests and different paths explored before reaching a final direction.

They reveal a process where mistakes and exploration play an essential role.